Joseph Golshani, CEO of Joseph & Friends Salon & Day Spa, traveled to the U.S. in 1977 to pursue an education in mechanical engineering. With the monetary demands of higher education, Joseph resorted to cutting his own hair as a means to save money. It wasn't long before his friends realized his ability and began making requests that he cut their own. Joseph befriended a stylist who encouraged him to cultivate his talent by attending cosmetology school. Joseph's competence as a stylist was substantiated when he won a student hair-cutting competition. As a result, he was invited to work for one of the judge's salons. It was there that Joseph earned a loyal clientele. And realizing the lack of high-quality salons in the Atlanta area, Joseph ventured into opening his own. With the help of his wife Behnaz, and his family, the first Joseph & Friends salon was established in 1989.