Lisa Banks is a copywriter specializing in web communications for creative businesses, such as unique ecommerce websites, photographers, creative business services and designers of all kinds.
Lisa brings over a decade of experience in marketing, copywriting and consulting on market development. A native of Canada, Lisa found her way to her current station in Gainesville, Florida, via Tokyo, where she spent several years consulting on communications materials for telecom giant NTT and its wireless subsidiary DoCoMo. Before joining SEO Advantage as marketing director and lead copywriter in 2004, she served as the marketing strategist at a busy Florida advertising agency and subsequently as a freelance copywriting consultant.
Lisa?s portfolio ranges from global CPG companies like Sunbeam Products, Inc. and leading international manufacturers like SPX Dollinger, to local small businesses throughout the U.S. and Eastern Canada.
Lisa holds an MBA with concentrations in international business and marketing from Dalhousie University in Halifax, NS, Canada. She has been profiled in books such as Writing Web-Based Advertising Copy to Get the Sale and referenced in the BusinessWeek bestseller The New Rules of Marketing & PR. Her writing has appeared in industry publications like CE Vision and Diesel & Gas Turbine Worldwide, as well as throughout the Web on niche sites like RoadandTravel.com.
Lisa Banks is a copywriter specializing in web communications for creative businesses, such as unique ecommerce websites, photographers, creative business services and designers of all kinds.
Lisa brings over a decade of experience in marketing, copywriting and consulting on market development. A native of Canada, Lisa found her way to her current station in Gainesville, Florida, via Tokyo, where she spent several years consulting on communications materials for telecom giant NTT and its wireless subsidiary DoCoMo. Before joining SEO Advantage as marketing director and lead copywriter in 2004, she served as the marketing strategist at a busy Florida advertising agency and subsequently as a freelance copywriting consultant.
Lisa?s portfolio ranges from global CPG companies like Sunbeam Products, Inc. and leading international manufacturers like SPX Dollinger, to local small businesses throughout the U.S. and Eastern Canada.
Lisa holds an MBA with concentrations in international business and marketing from Dalhousie University in Halifax, NS, Canada. She has been profiled in books such as Writing Web-Based Advertising Copy to Get the Sale and referenced in the BusinessWeek bestseller The New Rules of Marketing & PR. Her writing has appeared in industry publications like CE Vision and Diesel & Gas Turbine Worldwide, as well as throughout the Web on niche sites like RoadandTravel.com.
