Sweet Elegance Bridal Bridal Shops

Sweet Elegance Bridal

(404) 889-8643 www.sweetelegancebridal.com »

1652 Church StreetDecatur, GA 30033   map »

Business overview

This award-winning bridal shop, which is family owned and operated, has a wide range of selections in wedding gowns as well as unique options for bridesmaids as well as mothers of the bride and groom.

The experienced mother and daughter team at one of the award-winning bridal shops in Decatur help you create long lasting memories with timeless selections. Providing the ultimate in personal service, these knowledgeable fashion consultants find the perfect match for your needs in bridal.. and evening apparel. To express your individual personality, Sweet Elegance Bridal is one of the best bridal stores, with the widest range of styles for those once-in a-lifetime moments.

A strapless ivory gown with a filmy chiffon train will make guests gasp as you float into the room wearing one of the most beautiful wedding gowns. For another simple but striking statement Sweet Elegance Bridal recommends, a one-shoulder silver gown with a sweetheart neckline that will reveal your stunning figure. Mothers of the bride will find tasteful and flattering selections in silvery gray to rich colors. Bridesmaids can anticipate a great selection of simple and elegant gowns that will help them dance the night away.

At Sweet Elegance Bridal, the distinct selections create a warm European atmosphere. Along with the latest in today's fashion, these bridal experts offer the most striking designs for timeless elegance. When you visit this bridal shop, knowledgeable consultants offer genuine guidance about the best fits for your figure and budget.

Watch your ideal wedding dreams start to unfold at one of the best local bridal shops. Make a bridal appointment now at Sweet Elegance Bridal, where "It's all about the experience!"


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Service Area

  • Acworth
  • Alpharetta
  • Barrow/Walton County
  • Bartow/Pickens County
  • Buckhead
  • Buford
  • Canton
  • Carroll/Coweta County
  • Cascade Heights
  • Cherokee/Forsyth County
  • Clayton/Fayette County
  • Cobb County
  • Conyers
  • Covington
  • Crabapple
  • Cumming
  • Decatur
  • DeKalb County
  • Douglas/Paulding County
  • Douglasville
  • Downtown
  • Druid Hills/Emory
  • Duluth
  • Dunwoody
  • East Atlanta
  • Fayetteville
  • Fort McPherson
  • Greenbriar
  • Grove Park
  • Gwinnett County
  • Henry/Spalding County
  • Jonesboro
  • Kennesaw
  • Lakewood
  • Lawrenceville
  • Lilburn
  • Lithonia
  • Marietta
  • McDonough
  • Midtown
  • Newnan
  • Newton/Rockdale County
  • Norcross
  • Peachtree City
  • Riverside
  • Roswell
  • Sandy Springs
  • Smyrna
  • Snellville
  • South Atlanta
  • South Fulton County
  • Stockbridge
  • Stone Mountain
  • Tucker
  • Union City
  • VA Highland/Morningside
  • West End
  • Woodstock
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Items Carried

  • Bridesmaids Dresses
  • Dress Shoes
  • Flower Girl Dresses
  • Mother of the Bride
  • Tiaras
  • Veils and Headpieces
  • Wedding Gowns

Designers Carried

  • Elie Saab
  • Nicole Miller
  • Other

Services

  • Alterations On-site
  • Fittings
  • Gown or Tuxedo Rental
  • Gown Preservation

Credentials

WeddingWire Bride's Choice Award Rated 5 Stars in 2012 & 2013; 2012 Pick on The Knot Best of Weddings; 2011 Pick on The Knot Best of Weddings; Preferred Vendor of Perfect Wedding Guide in 2012

Hours of Operation

  • MON
  • 10:30am
  • 6:00pm
  • TUE
  • 10:30am
  • 6:00pm
  • WED
  • 10:30am
  • 6:00pm
  • THU
  • 10:30am
  • 7:00pm
  • FRI
  • 10:30am
  • 7:00pm
  • SAT
  • 10:00am
  • 6:00pm
  • SUN

Payments Accepted

  • American Express
  • Cash Only
  • Debit Card
  • Discover
  • Mastercard
  • Money Orders
  • Visa

Year Established

2007

Languages Spoken

  • English
  • Spanish

Reviews

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Genuine Service, 3/04/2014

I had such a wonderful experience with Sweet Elegance Bridal! I am in an out of town wedding this summer and ordered my bridesmaid dress from the store. Aimee was very helpful in helping select the... right dress and color. They even matched the price from a competitor!

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Perfect, 8/09/2012

I was so pleased with Sweet Elegance! It was one of the only parts of my wedding that I didn't have to manage - they took care of everything. Christine took great care of me and made me really feel... like a bride. I showed her what I was looking for and she chose my perfect dress for me. Selection was great, and the pricing and alterations were affordable (Angela did mine). I'm so happy with them and highly reccomend them. Totally worth the trip down to Decatur.

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Videos & Photos

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Video (1 video)

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Photos (36 photos)

  • We specialize in bringing the latest bridal designs to the fashion forward bride.
  • Our gowns combine a fusion of European flare with timeless styling and elegant design.
  • Finding the perfect gown for your wedding is our specialty at SWEET ELEGANCE BRIDAL.
  • Our enthusiastic and knowledgeable consultants have a reputation for sincere personalized service.
  • You'll be warmly greeted and paired with your own consultant.
  • Your consultant will help you find your dream gown and offer suggestions.
  • Your will be assisted in understanding fit, fabrics and the look that is best for your wedding.
  • Reserve your Bridal Appointment today.
  • We love the quality products that JIMíS FORMAL WEAR offers.
  • We are proud to be an Authorized Retailer.
  • We look forward to providing a variety of tuxedos and formal wear for your Wedding and Prom events.
  • If you have any questions we are happy to help.
  • You will have a consultant that will make your groomsmen feel welcome.
  • We have tuxedos for every shape and size of your wedding party.
  • From traditional to personality fitting, we have it all.
  • We have all the necessary accessories for you big day.
  • We have a wide range of beautiful designer gowns.
  • Our gowns are available in many colors and styles from traditional elegance to contemporary glamour
  • Is your event soon? No need to worry!
  • We have hundreds of gorgeous gowns in our store and ready to be taken home today!
  • We will ensure that you are dressed with style and elegance on the Wedding Day.
  • Make an appointment to come in and see our in-store selection!
  • Whether you are the Mother of the Bride or Mother of the Groom, you are just as important.
  • Our consultants will provide Mothers with a personal and attentive experience.
  • At SWEET ELEGANCE BRIDAL, bridesmaids are special too.
  • We provide personalized attention in a fun atmosphere.
  • Our bridesmaid collection is stylish, wearable and modern, with sophisticated and elegant fabrics.
  • Dresses that can be worn again for other special occasions.
  • We have a wide variety of bridesmaids dresses with an unmatched selection of color.
  • We have many unique styles in all dress lengths.
  • We canít wait to see all of you girls getting ready for one of the best times during High School!
  • We are getting more dresses in stock every day!
  • Our store is overflowing with great fashion at unbelievable prices.
  • Come check out our Prom collections!
  • We have the perfect dress for your unforgettable evening!
  • Let us make you be the

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Reviews

cehartnett

Reviews: 1

Genuine Service

I had such a wonderful experience with Sweet Elegance Bridal! I am in an out of town wedding this summer and ordered my bridesmaid dress from the store. Aimee was very helpful in helping select the right dress and color. They even matched the price from a competitor!

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  • Quality
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AtlantaReviewer1

Reviews: 4

Perfect

I was so pleased with Sweet Elegance! It was one of the only parts of my wedding that I didn't have to manage - they took care of everything. Christine took great care of me and made me really feel like a bride. I showed her what I was looking for and she chose my perfect dress for me. Selection was great, and the pricing and alterations were affordable (Angela did mine). I'm so happy with them and highly reccomend them. Totally worth the trip down to Decatur.

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by alise88 at Citysearch

Editorial review from Citysearch

Excellent service. The dress is absolutely lovely.Weddingdressesgood.com is reliable,my wedding to buy This dress is absolutely beautiful! I knew I loved it when I came across it on this website, but when I took it out of the box I fell in love with it all over again. It is a wish of a dress that couldn't be any more perfect!Thank you www.weddingdressgood.com\r

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by The Honest Critic at Citysearch

Don't waste your time going anywhere else

This was the 6th and final boutique that I visited... I actually just found them by chance because I was searching for Justin Alexander dresses in Atlanta. I could have saved myself so much time and energy if I had just gone here first. In the end, I'm glad that I had the experiences that I had b/c they made me appreciate Sweet Elegance that much more. I can't say enough about Sweet Elegance....great service, absolutely gorgeous selection of gowns: I am extremely picky and in 5 boutiques, I could barely find anything that I liked, much less loved. At Sweet Elegance, I literally loved every gown that I tried. Even if it was not right for my body type, I had to admire the quality of gowns because they were absolutely gorgeous! And the staff....Again, I cannot say enough. They make you feel warm and welcome and you feel like they really care. I worked with Shantae and she was amazing!

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by sr_oakland at Citysearch

Amazing service and great deals.

This was the first bridal store I checked out. I am not from the US and the whole dress-shopping experience was a bit of a culture shock for me. The whole process of dress selection, having it put on you, rules about what you can and can not do - it was all a bit too much for me. So I left a bit overwhelmed, and went to check out 6 other stores in Atlanta over the next couple of weeks. After shopping around, I realized that what I got an Sweet Elegance was not only amazing customer service (the ladies fitted me with all the proper undergarments, and really listened to me), but also a really good deal. Of dozens and dozens of dresses I tried on in all these other stores, there was only one that i kept on thinking about, and that was the first dress brought to me at Sweet Elegance. So I came back, bought it, and had a fantastic experience with dress ordering and follow up. The ladies there are so welcoming and nice. I recommend this store to every bride. It is true that they don't tell you the designer until you purchase the dress, but if you do your shopping around you soon realize they carry the same high-end designers that other stores do as well. At a much lower price, and with a much more personal customer service. Go check it out yourself!

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by m114446 at Citysearch

Wouldn't go anywhere else!!

My experience at Sweet Elegance Bridal would be impossible to match by any other bridal boutique. I am in the military, and was only home for a brief window on leave to look at wedding gowns with my mother. Aimee opened the shop just for me the day after Christmas, and gave us a first class treatment. Aimee is so talented at knowing her brides only after just meeting them. She simply asked me what I had in mind and what my personal style was, and picked out the perfect gown on the first try. The overall experience was so lovely, sans the drama and frustration that is often depicted on the television. I wouldn't dare go anywhere else!! Thanks Aimee!!!

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by Sumera at Citysearch

Best Bridal Shop In Town!

I loved it> They made my daughter feel very special. Staff are very professional and friendly and they have a lot of great collections. THIS SHOULD BE YOUR FIRST AND LAST CHOICE OF PLACE FOR YOUR WEDDING GOWN IF YOU WANT YOUR WEDDING TO BE PERFECT.

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aeb9981

Reviews: 12

Best Experience Hands Down!

The experience I had at this boutique makes me want to buy from them and I did so this very evening! I wanted something that I had never seen before and I have found the most classy, elegant, and rich looking dress that will certainly make that 'wow' statement! Amy and Kristine have bent over backwards to let me try everything on and multiple times at that! They have listened to me, my likes and dislikes with each gown, and had a thorough understanding of the style and look I was trying to achieve. I never felt pressured to make a decision and they back the bride 100% if you are shopping with opinionated folks! I went to every other stores in Atlanta and nothing has even compared to my experience here and the selection paled in comparison as well. They put you in the appropriate undergarments before trying anything on to get the right fit and look-seems like an obvious thing to do but no where else has done that. I walked in and immediately said this is my budget, do not show me anything over my budget. I never felt embarrassed nor was pressured to try anything over that budget. For the cost conscious, there is an array of a selection and you are not going to see yourself coming and going. Do it the right way, make an appointment, know your budget, be open minded to suggestions outside of what you might pick out, and I promise you will want to buy from here too! I plan to take care of everything I can there..bridemaids, mother of the bride, etc. Trust me and go here!

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Videos

Photos

Album: Bridal & Tuxedo Collection
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We specialize in bringing the latest bridal designs to the fashion forward bride.