This award-winning bridal shop, which is family owned and operated, has a wide range of selections in wedding gowns as well as unique options for bridesmaids as well as mothers of the bride and groom.
The experienced mother and daughter team at one of the award-winning bridal shops in Decatur help you create long lasting memories with timeless selections. Providing the ultimate in personal service, these knowledgeable fashion consultants find the perfect match for your needs in bridal and evening apparel. To express your individual personality, Sweet Elegance Bridal is one of the best bridal stores, with the widest range of styles for those once-in a-lifetime moments.
A strapless ivory gown with a filmy chiffon train will make guests gasp as you float into the room wearing one of the most beautiful wedding gowns. For another simple but striking statement Sweet Elegance.. Bridal recommends, a one-shoulder silver gown with a sweetheart neckline that will reveal your stunning figure. Mothers of the bride will find tasteful and flattering selections in silvery gray to rich colors. Bridesmaids can anticipate a great selection of simple and elegant gowns that will help them dance the night away.
At Sweet Elegance Bridal, the distinct selections create a warm European atmosphere. Along with the latest in today's fashion, these bridal experts offer the most striking designs for timeless elegance. When you visit this bridal shop, knowledgeable consultants offer genuine guidance about the best fits for your figure and budget.
Watch your ideal wedding dreams start to unfold at one of the best local bridal shops. Make a bridal appointment now at Sweet Elegance Bridal, where "It's all about the experience!"
I had such a wonderful experience with Sweet Elegance Bridal! I am in an out of town wedding this summer and ordered my bridesmaid dress from the store. Aimee was very helpful in helping select the right dress and color. They even matched the price from a competitor!
Posted: 3/04/2014 • Link to this review
I was so pleased with Sweet Elegance! It was one of the only parts of my wedding that I didn't have to manage - they took care of everything. Christine took great care of me and made me really feel like a bride. I showed her what I was looking for and she chose my perfect dress for me. Selection was great, and the pricing and alterations were affordable (Angela did mine). I'm so happy with them and highly reccomend them. Totally worth the trip down to Decatur.
Posted: 8/09/2012 • Link to this review
Excellent service. The dress is absolutely lovely.Weddingdressesgood.com is reliable,my wedding to buy This dress is absolutely beautiful! I knew I loved it when I came across it on this website, but when I took it out of the box I fell in love with it all over again. It is a wish of a dress that couldn't be any more perfect!Thank you www.weddingdressgood.com\r
Posted on Citysearch: 6/17/2012
This was the 6th and final boutique that I visited... I actually just found them by chance because I was searching for Justin Alexander dresses in Atlanta. I could have saved myself so much time and energy if I had just gone here first. In the end, I'm glad that I had the experiences that I had b/c they made me appreciate Sweet Elegance that much more. I can't say enough about Sweet Elegance....great service, absolutely gorgeous selection of gowns: I am extremely picky and in 5 boutiques, I could barely find anything that I liked, much less loved. At Sweet Elegance, I literally loved every gown that I tried. Even if it was not right for my body type, I had to admire the quality of gowns because they were absolutely gorgeous! And the staff....Again, I cannot say enough. They make you feel warm and welcome and you feel like they really care. I worked with Shantae and she was amazing!
Posted on Citysearch: 5/27/2012
This was the first bridal store I checked out. I am not from the US and the whole dress-shopping experience was a bit of a culture shock for me. The whole process of dress selection, having it put on you, rules about what you can and can not do - it was all a bit too much for me. So I left a bit overwhelmed, and went to check out 6 other stores in Atlanta over the next couple of weeks. After shopping around, I realized that what I got an Sweet Elegance was not only amazing customer service (the ladies fitted me with all the proper undergarments, and really listened to me), but also a really good deal. Of dozens and dozens of dresses I tried on in all these other stores, there was only one that i kept on thinking about, and that was the first dress brought to me at Sweet Elegance. So I came back, bought it, and had a fantastic experience with dress ordering and follow up. The ladies there are so welcoming and nice. I recommend this store to every bride. It is true that they don't tell you the designer until you purchase the dress, but if you do your shopping around you soon realize they carry the same high-end designers that other stores do as well. At a much lower price, and with a much more personal customer service. Go check it out yourself!
Posted on Citysearch: 3/22/2012
My experience at Sweet Elegance Bridal would be impossible to match by any other bridal boutique. I am in the military, and was only home for a brief window on leave to look at wedding gowns with my mother. Aimee opened the shop just for me the day after Christmas, and gave us a first class treatment. Aimee is so talented at knowing her brides only after just meeting them. She simply asked me what I had in mind and what my personal style was, and picked out the perfect gown on the first try. The overall experience was so lovely, sans the drama and frustration that is often depicted on the television. I wouldn't dare go anywhere else!! Thanks Aimee!!!
Posted on Citysearch: 1/02/2012
I loved it> They made my daughter feel very special. Staff are very professional and friendly and they have a lot of great collections. THIS SHOULD BE YOUR FIRST AND LAST CHOICE OF PLACE FOR YOUR WEDDING GOWN IF YOU WANT YOUR WEDDING TO BE PERFECT.
Posted on Citysearch: 5/26/2011
The experience I had at this boutique makes me want to buy from them and I did so this very evening! I wanted something that I had never seen before and I have found the most classy, elegant, and rich looking dress that will certainly make that 'wow' statement! Amy and Kristine have bent over backwards to let me try everything on and multiple times at that! They have listened to me, my likes and dislikes with each gown, and had a thorough understanding of the style and look I was trying to achieve. I never felt pressured to make a decision and they back the bride 100% if you are shopping with opinionated folks! I went to every other stores in Atlanta and nothing has even compared to my experience here and the selection paled in comparison as well. They put you in the appropriate undergarments before trying anything on to get the right fit and look-seems like an obvious thing to do but no where else has done that. I walked in and immediately said this is my budget, do not show me anything over my budget. I never felt embarrassed nor was pressured to try anything over that budget. For the cost conscious, there is an array of a selection and you are not going to see yourself coming and going. Do it the right way, make an appointment, know your budget, be open minded to suggestions outside of what you might pick out, and I promise you will want to buy from here too! I plan to take care of everything I can there..bridemaids, mother of the bride, etc. Trust me and go here!
Posted: 9/14/2009 • Link to this review
WeddingWire Bride's Choice Award Rated 5 Stars in 2012 & 2013; 2012 Pick on The Knot Best of Weddings; 2011 Pick on The Knot Best of Weddings; Preferred Vendor of Perfect Wedding Guide in 2012