Traditional qualitative and quantitative market research for New Product/Service Introductions; Customer Satisfaction/Loyalty; Win/Loss Analysis; Ad Testing; Product Testing; Market Share and Market Segmentation. Performed trend and environmental analysis; data mining and analysis; statistical analysis; sales forecasting and trend analysis. Search engine marketing (SEM) and Search Engine Optimization (SEO) analytics. Experience in secondary research (hard copy and online) using Lexis/Nexis,.. Yankee Group, Forrester, The Gartner Group, Jupiter, and others for SWOT analysis and Competitive Intelligence.VIEW MORE »VIEW LESS »
Over 10 years of experience in business-to-business and consumer marketing; specializing in CRM, Marketing Research, and Market Analyst. Expert in Database Marketing, Market Segmentation, Customer Satisfaction; Competitive Profiling, and Data Mining.
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