Honest people that listen and help.
I needed a CPAP machine but didn't have insurance. The owner, who I didn't know personally, heard about my situation and fixed me up with a very affordable unit, mask, humidifier, ex-long hose, case, extra filters...you get the idea. The owner just wanted to be sure he met a need that he heard about, and basically took a minimal/no profit to do it. Not many of his type around, but he's real. I had priced the exact same unit from four other DME providers and they were hundreds more! I now have insurance, and you best believe that he won me over!