Choosing a company sign

A sign can make a huge difference in how your business is perceived or noticed.
Signs are everywhere. An effective sign not only lets potential customers know they've come to the right place, but also is a vital visual reflection of your company's corporate identity.

Signs come in all shapes, sizes and materials, and can range dramatically in price. Some have the glitz and glamor of neon lights; others, fabricated sheet metal; and still others are elegantly understated. Depending on how creative you want to be and the size of your budget, the possibilities are endless.
  • Create a logo for your sign

  • The important thing to remember is that your sign doesn't have to scream with blinking lights to get noticed. The first step in creating an effective sign is creating an effective corporate logo — like the Nike "swoosh," for example.

    There are numerous local companies with skilled graphic designers who can help create an effective corporate identity. Find the right sign maker for you on Freelance graphic designers also are an option, or you can commission a local artist to create an unique custom sign.

    Unless you're a trained graphic designer, you'll want to spend the money to work with a professional.

  • Find examples of signs you can model

  • It's a good idea to drive around and take note of signs you find effective and attractive. Once you've found a few that you admire, call the business owner to ask where their sign was created.

    You'll want to consider the logistics of where your sign will appear. From how far away will your sign need to be visible? This will help determine the size and shape of your sign and the type.

    Remember, your sign is a reflection of you and your business, and it's not something you'll want to short-change. Make sure you're 100 percent satisfied with the design, materials and price of your sign before you allow it to move into production.

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