Thousands of party supplies available through their online store in addition to their brick and mortar stores, started in September 2000 with a small 400 square foot card store hidden in the back of a building. Amy knew from the very beginning that it would take a focus on excellent customer service and word of mouth advertising to help customers find her small 2 for $1 card store that was practically hidden from view. Amy also knew three very important secrets. The first secret is to listen.. carefully to what her customers "wish" they could find in her store. A shopping wish list is kept next to every register and phone so the requested items can be added to the next inventory order. The second secret is to make sure her customers know how much their business is appreciated. The original store still gives a free greeting card any time a customer refers a new shopper. The third secret is to treat employees like gold. Even employees, who aren't family, feel like family. At least three have worked well into their 80's and many of the younger folks have gone away to college and still keep in touch. All three of Amy's daughters help in the stores and even the husbands get into the act during busy seasons.
Over the years, the small store expanded several times in the same building and now offers many gift items, greeting cards and party supplies in an adorable setting with an antique store and hair salon within the same courtyard. In 2007, the name was changed to Amy's Cards, Party & More by the marketing class at the local high school to better reflect the expanded inventory. At the same time, the fun pink and yellow logo was created by, well-known artist Tony Trotti. In 2010 a second store was added just 2 miles away which expanded party supplies and balloons into their own location and in 2013 a warehouse was added to store the inventory which would lead to the opening of the online store amyspartystore.com in 2014. In 2017 Amy & Ashley were able to build their dream store and combine all two stores and our shipping center into one location. Which is now directly across the street from LEGOLAND, Florida.
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