This is Daisyfun's TrustRating, which is based on both the number of reviews Daisyfun has written, and how many other people have voted those reviews as "helpful." It's a way to quickly to determine the value of any single review or reviewer, because it's based on how helpful Daisyfun has been to the Kudzu community.
Bella Florist goes out of their way to help you decide on just what you want in flower arrangments and gifts. Their flowers are always fresh and last the longest. I would recommend them for all flower needs.