• Claim This Profile!
    Join thousands of businesses who are using Kudzu to find new customers.

    When you register, you can:

     •  List your specialties
     •  Respond to reviews
     •  Create special offers

Cuvee La Jolla

0 star rating0 Reviews

(858) 551-4090 Call

Write a Review

5656 La Jolla Blvd, (@ Birdrock Ave)La Jolla, CA 92037


In December of 2001 Cuvee, wine country cuisine, La Jolla (formerly the Bird Rock Cafe) changed the way wine was sold in San Diego restaurants. Rather than take the traditional restaurant approach of marking wines up 250% to 400%, Cuvee's wine pricing policy was to sell wines at a low retail (20% over wholesale, not 400%) and charge an $8.00 per bottle corkage (opening) fee. This revolutionary pricing policy resulted in wine prices often as much as 70% lower than other restaurant wine lists... The success of this new paradigm in wine pricing has been evident in the volumes of wine sold at Cuvee and the increase in business (reservations are highly recommended.) It is common to see several bottles on a table and to hear guests remark, "At these prices, why not?" Suddenly, drinking wine in a fine restaurant is affordable.


Business details


  • Dim Lights
  • Elegant
  • Romantic

Average Price

  • $15 and under
  • $16-$25

Hours of Operation

  • MON
  • TUE
  • 5:30pm
  • 10:00pm
  • WED
  • 5:30pm
  • 10:00pm
  • THU
  • 5:30pm
  • 10:00pm
  • FRI
  • 5:30pm
  • 11:00pm
  • SAT
  • 5:30pm
  • 11:00pm
  • SUN


Be the first to write a review! Write a Review »