The SBA states that the average business gets up to 50% of sales from signage, 85% from within 5 miles. Highway businesses can acquire up to 95% of sales from signage. The truth most business experts often overlook these statistics they prefer to place a 60-day, 6-inch ad in the local paper or 50 TV spots (which 90% of the viewers will dismiss because your target market isnt in their neighborhood). How about a complete signage upgrade that will last up to ten years?
One thing is.. clear, signage costs are 10% that of broad-based media such as TV, newspapers, radio and yellow pages, and is usually a one-time investment. No other form of advertising or marketing comes close to matching the efficiency and cost-effectiveness, dollar for dollar, than that of Signs!
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