It Started as a Vision...
A vision between two young women with nothing more than nine-to-five jobs and a desire to do something fulfilling with their lives, while hopefully fulfilling the lives of others. Through that vision, Identity has now become a reality.
Who We Are
We, Susan Vernicek and Joann DiFabio, are ambitious, independent, motivated, vibrant, and driven young women. We are graphic designers with college degrees and visions of what our lives will be like when.. we are older. We worry about our health and the health of our loved ones. We are always looking for ways to lead a more self-fulfilling life. We are just like all the millions of women out there trying to find their Identity.
Identity is currently an online magazine about positive living. We encourage our readers to embrace their lives, their bodies, and their individuality by introducing ways to achieve an overall balanced and healthy lifestyle. We realize that there are traditional and alternative ways to live. Our mission is to educate our readers about both and let them decide which methods are best for them. We give them the tools to develop a healthier mind-set and gain the know-how to choose between what is merely good enough and will make them truly happy. Personal happiness is about personal standards. Through Identity, we give our readers the inspiration to live above their personal standards and achieve more than their potential. We encourage them to strive to be the best people that they can be, but to always love themselves for the people that they are.
Who is the Identity Woman?
An Identity woman is strong, intelligent, funny, curious, and ambitious. She is open to new ideas and is always looking for little ways to make her life worthwhile. She is concerned about her health and the health of those she loves. She is active, yet never turns down the opportunity to curl up on the couch with a cup of hot cocoa and a good book. She is not always happy with her reflection. She is a student, a mother, a wife, a teacher, an artist, an executive, a banker, and a CEO. She is a unique woman with visions of a healthier and more self-fulfilling life.