This is DiamondsFan's TrustRating, which is based on both the number of reviews DiamondsFan has written, and how many other people have voted those reviews as "helpful." It's a way to quickly to determine the value of any single review or reviewer, because it's based on how helpful DiamondsFan has been to the Kudzu community.
I have a few piercings and I got my last 2 here at Fast Fat Monkey. I'm not into pain and these guys make it as painless as possible for you. Their shop is very clean and that is something that I look for.