This is DaleLong's TrustRating, which is based on both the number of reviews DaleLong has written, and how many other people have voted those reviews as "helpful." It's a way to quickly to determine the value of any single review or reviewer, because it's based on how helpful DaleLong has been to the Kudzu community.
Vitamin World has a member passport that can get you sweet discounts. They are well divided so you can find summplements, vitamins, protein, and other items you want. The staff is helpful and knowledgable.